Features of an E-commerce Website
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An e-commerce website includes several features that allow users to buy and sell goods and services online. Some of the most common features include:
1. Product catalog: A searchable database of products and services offered for sale on the website (Laudon and Traver, 2018).
2. Shopping cart: A tool that allows users to select items they want to purchase and store them until they're ready to check out (O'Brien and Marakas, 2017).
3. Payment gateway: A preferable way for securely processing and accepting payment, typically through credit card or PayPal (Turban et al., 2019).
4. Shipping and handling: A feature that allows users to input their shipping address and select a shipping method, and may also calculate relevant taxes and fees (Laudon & Traver, 2018).
5. Secure login and registration: A process that allows users to securely create an account and log in to the website to make purchases (O'Brien and Marakas, 2017).
6. Customer reviews and ratings: A space for customers to rate and review products and services, which can help other users decide which items to buy (Turban et al., 2019).
7. Customer support: A feature that allows customers to get in touch with the website's owner or support team if they have questions or concerns about their purchase (Laudon and Traver, 2018).
References:
Laudon, K. C.,and Traver, C. G. (2018). E-commerce. Pearson Education.
O'Brien, J. A., and Marakas, G. M. (2017). Management information systems. McGraw-Hill Education.
Turban, E., Outland, J., King, D., Lee, J., and Liang, T.-P. (2019). Electronic commerce 2018: A managerial and social networks perspective. Springer.

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